Cake Shop Branding


The Concept
The meaning of decadent is: excessively indulgent in pleasure - which evokes the lavish feasts and decadent lifestyle of Ancient Rome. I designed a mosaic to reference this time period.

To create a memorable experience, I incorporated an element of surprise into the packaging. The outside of the box is a simple white, while the inside is covered with detailed mosaic. The final design on floor of the box is revealed only as the cake is eaten.